We listened. We changed. We think you’ll like what you see.
The stylish new rebrand of Kettlebeck means that all promotional material for our properties going forward will be housed in one modern and cohesive design. In the same way that international fashion houses like Gucci or Louis Vuitton are synonymous with the logos woven onto their collections, “K” will become the new face of our brand. This consolidated aesthetic, developed by Channel 13 Advertising & Design, will translate across all our communities, rental properties and newly revamped website – basically, everywhere you can find us.
It was an intuitive coming-together process that was the natural evolution of our company. And we took it one step further. After extensive consultations with key industry leaders, we developed a functional yet visually stunning design concept. It’s one that moves away from the typical stock images of a nuclear family – with 2.5 kids and a dog, you know the one – plastered on builder advertising. We wanted something groundbreaking, since that’s what we do best. So we turned to our unique and diverse pool of homeowners.
“This has to be a human brand, because home-buying is the most human thing you’ll ever do.”” says Saad Siddiqui, Kettlebeck’s marketing director.
We sent our photographer, Michelle Yee, on the field to capture the real families that call our properties home. These unfiltered images are an integral part of our marketing material to showcase the people that make up Kettlebeck communities (because we wouldn’t be here without them). We also created a short film to help share our new streamlined vision with you. In it, we open up our doors and invite you inside the houses we built that have become people’s homes.
This isn’t a “real beauty” campaign or a ploy to sell cookie-cutter properties based on what our idea of what home is – that’s for you to determine. Our promise is to deliver on intelligent design, from the blueprint, to the construction, to that overwhelming moment when you pick up the keys and walk through the front door.